Motor Manufacturers

How can we help?
Let’s start with the basics. By integrating DriveRightData’s global vehicle classification and fitment database with multiple search application functions into your dealership website or through your dealership management system, your consumers can easily find the tires or wheels relevant for their specific vehicle; at model and full trim level. We have variations of search and information available through our different API's, from the ability to simply return vehicle data from make and model search through to the ability to search by license plate and return OE and Aftermarket fitment options for both wheels and tires. By using the full scale of our API's, your dealerships are able to view not only the OE fitted options but also all the possible up step tire or wheel combinations for their vehicle, including winter tire and downsizing which can encourage higher cost purchases.  We can also help with inventory, supplying wheel and tire product catalogues with labelling, images and specifications. 

You already understand the power of data, but with this added information, your dealerships can build loyalty and encourage customer retention; constantly improving communication and further understanding of consumer requirements. The added benefit is that this additional service also builds trust. By knowing that your dealerships will always ensure that the consumer receives the correct tires or wheels, it promotes the added measure of customer safety. The increased sales revenue enables profitability and the ability to match price when required; allowing the dealership to compete against national chains whilst providing better customer service.

This means that your dealerships not only start to receive increased revenue from aftersales, but the resulting increased footfall provides opportunities for increased new car sales. Savvy salespeople can identify customers who are booked into the dealership for replacement tires and contact them with specialized incentives to convert to a new car sale instead. DriveRightData has proven itself to add real value to dealers, supporting their pioneering ambitions by helping generate additional revenue through a compelling customer proposition and consumer intelligence from a highly regarded brand.

Shift to online sales
Online became the default purchasing channel for many consumers during lockdown. Since the beginning of March, search interest in online shopping and how to buy online has grown by 2X worldwide. As a result, consumers are no longer expecting only the experience they were offered before, instead they have developed much higher digital expectations. This is why all businesses, regardless of vertical or size, need to accelerate their digital adoption and transform their operations to meet consumers where they are now — and give them the experience they expect.

For a free demonstration and to find out more about our products and services please contact us.