2016 - 2015

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Articles from 2016 - 2015

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DriveRightData opens US wheel testing facility


Sep 2016

DriveRightData, the wheel and tyre data provider, has established a new testing facility based in Fullerton, Los Angeles, which opened in July.

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DriveRightData opens Brazil office


July 2016

DriveRightData has established a new sales office in South America as part of the firm’s global expansion plan.

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DriveRight Data’s “brand new” logo


May 2016

As DriveRight embarked on its fitment data business back in 2001, the DriveRight logo gained recognition in the wheel and tyre industry.

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DriveRight opens South Korea office


Mar 2016

DriveRight Data has appointed Ji Hyun Kim as vice president – sales of the Asia Pacific region for a newly opened office in Seoul, South Korea.

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DriveRight Takes Up Residency at MIRA Technology Park


Jan 2016

MIRA Technology Park, the UK’s leading automotive Technology Park and UK Enterprise Zone, near Hinckley has today announced the latest international tenant to take up residency in bespoke full-service office suites on the site.

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TyreSafe and DriveRight Provide UK Drivers with a Tool for Identifying the Correct Tyre Pressure


May 2015

As part of the agreement, DriveRight and TyreSafe will provide UK vehicle owners with an online tool on the TyreSafe website where they can enter the model and make of their car and receive information for all related tyre sizes for the respective vehicle.

Read More

DriveRight in the Cloud


Feb 2015

The DriveRight group has migrated to the cloud platform to future proof services: The leading independent provider of international wheel and tyre data can now offer services for tyre, wheels and vehicle data as a cloud based solution.

Read More

Sacha Hold Leads Worldwide Sales at DriveRight


Feb 2015

Sacha Hold is now responsible for the worldwide sales activities of the DriveRight Group, a leading independent supplier of international wheel and tyre data. As the chief marketing officer (CMO), Hold leads the international sales team of the company which has its headquarters in Cardiff, Wales.

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DriveRightData opens US wheel testing facility

29. September 2016

DriveRightData, the wheel and tyre data provider, has established a new testing facility based in Fullerton, Los Angeles, which opened in July. According to DriveRight, the majority of the world’s wheel production is shipped via LA, meaning the establishment of a testing facility close to the port is an “ideal location”.

DriveRight reports that the initiative has been driven by demand from the wheel industry seeking an independent test facility. DriveRightData has over decade of experience in providing vehicle fitment data to manufacturers, distributors and resellers and has a built a successful consultancy service providing behind-the-spoke calliper clearance reports. Calliper reports provided a CAD drawing of the actual profile and overlaid suitable fitments for vehicles from the company’s database of over 100,000 vehicle fitments.

“Effectively we have become a “one-stop” outlet for technical reports for the wheel industry”, said Jack Karamian, DriveRightData’s vice president sales, North America. “The new testing facility includes the latest in wheel testing equipment enabling us to provide confidential reports on the integrity of wheels via lateral impact, dynamic cornering fatigue and radial fatigue tests.”

Manufacturers are able to send product to an independent testing facility and not only get a report on the wheel performance, but more by linking to the database to provide a list of vehicles the wheel will fit and to highlight any issues that may arise with fitment.

DriveRightData Testing Centre is capable of testing wheels from 12 to 26 inch diameter and will test to SAE and ISO regulation standards. The Testing Centre opened in July and reports a steady influx of enquiry and workflow and is expected to recruit further testing engineers in the immediate future to facilitate testing.


DriveRightData opens Brazil office

21. July 2016

DriveRightData has established a new sales office in South America as part of the firm’s global expansion plan. This year, the company embarked on a global expansion plan that has seen headquarters established in Los Angeles and South Korea. Last year the company established a base at Mira Technology Park in Nuneaton in Warwickshire, United Kingdom.

The latest development will include a new sales office in Brazil with Anthony Seadon heading operations. Seadon’s background in global sales and business development in the respective fields of technology and commerce are said to be “well aligned” with DriveRightData’s e-commerce focus.Company CMO Sacha Hold said: “Anthony’s experience in management, new market entry, sales and distribution and strategic planning are the ideal attributes to oversee our company gaining a foothold in South America. His knowledge and experience in creating business alliances and partnerships in Brazil, US, and Latin America will prove invaluable in this region as we continue on our path of global expansion”.Anthony Seadon has held managing director roles since 1996, and currently heads SEADCO International Sales & Business Development and sits on the board of Information Technology and Services providers GRX Global Rewards Exchange.DriveRightData has had South America in its sights for some time now. Interest in the extensive suite of API’s available for website integration are expected to be in demand as the establishment in Brazil gains momentum.“Brazil provides a great opportunity for DriveRightData and vice versa.

The country has approximately 40 million circulating automobiles consuming 38 million tyres per year. The use of tyre fitment information by the manufacturers, authorised tire dealers, hypermarkets, car dealers and e-commerce sites are limited in information provided. DriveRightData can supply organised updated wheel and tyre fitment data to suit each manufacturer, distributor, retailer, re seller and end consumer needs. Both the business and the client gain access to continually updated and accurate data”, Anthony Seadon commented.

https://www.tyrepress.com/2016/07/driverightdata-opens-brazil-office/

DriveRight Data’s “brand new” logo

17. May 2016

As DriveRight embarked on its fitment data business back in 2001, the DriveRight logo gained recognition in the wheel and tyre industry. 15 years on, the company has decided it needs “a small brand adjustment” to more accurately reflect what we the firm does – to tell a bit more of the story, so to speak.

As of 2016 DriveRight is offering quite a lot more than the purely wheel and tyre fitment data that was at the centre of the early products. This includes: vehicle data matched to several international standards including TecDoc, ACES and others; vehicle information for licence plate look-ups for a wide range of countries; comprehensive vehicle parc reports matched to OE tyre and wheel information’; and TPMS information matched to the vehicle database available via a web-based application – to name just four features.Hence the company is now known as DriveRightData and during May the company is changing its branding and communication to reflect this. According to a company newsletter explaining the change, “it’s a subtle change for a huge leap forward”.

https://www.tyrepress.com/2016/05/driveright-datas-brand-new-logo/

DriveRight opens South Korea office

31. March 2016

DriveRight Data has appointed Ji Hyun Kim as vice president – sales of the Asia Pacific region for a newly opened office in Seoul, South Korea.
Korea has become the fifth largest in the global automotive industry measured by local production and export volume respectively and the latest appointment supports an important region in our company’s global support network.According to the company, Ji Hyun has worked in the automotive Industry for 17 years, with extensive experience from supply chain to distribution chain specialising in marketing, sales and business development. He has worked for some of Korea’s largest vehicle manufacturers in B2B and consultancy roles.

https://www.tyrepress.com/2016/03/driveright-opens-south-korea-office/

DriveRight Takes Up Residency at MIRA Technology Park

January 21, 2016


MIRA Technology Park, the UK’s leading automotive Technology Park and UK Enterprise Zone, near Hinckley has today announced the latest international tenant to take up residency in bespoke full-service office suites on the site.

DriveRight, the leading independent supplier of international automotive, wheel and tyre data, founded 15 years ago, has established its UK R&D team and wheel and caliper consultancy within a secure and newly-finished building within the Technology Park.

DriveRight has been an integral part of the global automotive industry since 2001 and works alongside some of the leading manufacturers of wheels and tyres on an international level. The company recently announced plans to expand further, and the move to MIRA Technology Park (now part of the HORIBA MIRA group) is the first step in its expansion plan.

Richard Bailey, CEO at DriveRight, said: “We’re very pleased to establish our R&D and wheel and caliper consultancy services at MIRA Technology Park. We have enjoyed successful business relationships with many of the leading manufacturers, not only within the wheel and tyre industry, but also major vehicle manufacturers – many of which also enjoy close links with HORIBA MIRA; something we consider very beneficial in our move to the Technology Park.

“We see MIRA Technology Park becoming the focal point for the automotive industry, and we hope the ability to collaborate with our neighbours also based on the Technology Park far more easily than before will open doors for all parties.”

Terry Spall, Commercial Director at HORIBA MIRA, said: “DriveRight is a welcome addition to MIRA Technology Park, and we’re delighted to see yet another international firm set up its R&D facility on the site. The team at DriveRight are already seeing the value in being based at the Technology Park, and are taking advantage of the extensive facilities and proximity to many OEM and Tier 1 R&D teams right on their doorstep; both key USPs for companies basing themselves at the Technology Park.”

Since 2010, MIRA Technology Park has welcomed a number of globally-recognised businesses to the site, including Aston Martin, Bentley, GKN, Bosch, Continental and Goodyear, amongst others.
For further information, please visit http://www.wheelwizards.net or http://www.miratechnologypark.com .

About DriveRight

DriveRight is a globally recognised leading independent supplier of wheel and tyre specific data for the automotive industry and its aftermarket. DriveRight specialises in global tyre and wheel data solutions with data on more than 50,000 vehicles and fitment details such as original tyre and wheel sizes, offset, PCD and nut and bolt requirements. Operationally, DriveRight helps the automotive industry reduce training costs and potential rework and improves quality and management of inventory. DriveRight fitment data is regularly updated and is accessed globally over 8.5 million times every month supporting 8,000 customer websites, and it is used internationally by business partners such as eBay, Goodyear-Dunlop, Bridgestone, Momo, Oxigin, Nokian and OZ. DriveRight internationally supports projects promoting tyre safety. The company is also a member of the UK tyre safety organisation TyreSafe. DriveRight, founded in 2001, is headquartered in Cardiff, UK. CEO and founder is Richard Bailey. For more information visit: http://www.wheelwizards.net

About HORIBA MIRA

HORIBA MIRA Ltd is a world-leader in advanced engineering, research and product testing. Over 70 years it has grown into a truly international organisation with facilities located around the world. MIRA’s work spans the Automotive, Aerospace, Rail and Defence industries and includes the development of ground-breaking low carbon and autonomous vehicle technologies. MIRA Technology Park was established in 2010 and has already attracted over 30 major global OEM’s, Tier 1 and specialist automotive technology companies. In 2010 it was granted planning approval for its Masterplan which extends to a total of 1.75million sqft set within the 842 acre site. It has also been recognised by the UK government and was awarded Enterprise Zone status in 2011.

Company Name HORIBA MIRA Ltd.
Address Watling Street, Nuneaton, Warwickshire, CV10
0TU, United Kingdom
Founded 1st January 1946
Business domain Engineering Consultancy, Test Consultancy,
Transport Technology Park
Representative Dr George Gillespie OBE
Web address http://www.horiba-mira.com

For further information on HORIBA MIRA, please contact Bethany Haller, Molly Fowler or Hayley Longdin at Grayling on 0121 265 2760, or email horibamira@grayling.com. For further information on DriveRight, please contact Richard Bailey or Sacha Hold by email press@wheelwizards.net

TyreSafe and DriveRight Provide UK Drivers with a Tool for Identifying the Correct Tyre Pressure

19. May 2015


  •     New co-operation is designed to increase tyre safety
  •     TyreSafe is a leading tyre safety organisation in the UK
  •     DriveRight has been a member of TyreSafe since 2012

DriveRight, leading provider of international wheel and tyre data, and TyreSafe, one of the UK’s leading tyre safety organisations, have agreed on a co-operation aimed at increasing tyre safety in the UK.

As part of the agreement, DriveRight and TyreSafe will provide UK vehicle owners with an online tool on the TyreSafe website where they can enter the model and make of their car and receive information for all related tyre sizes for the respective vehicle. After a tyre size is chosen by the users they will get the recommended tyre pressure for that size, so drivers can easily check whether their tyre pressure is correct. Tyre pressure that is too high or too low is one of the biggest safety risks for cars.

TyreSafe was established in 2006 and has since been dedicated to raising awareness about the dangers associated with defective or illegal tyres. DriveRight has been a member of TyreSafe since 2012 and participated in several of TyreSafe’s tyre safety awareness campaigns.

Stuart Jackson, chairman of TyreSafe, welcomes the initiative: “DriveRight has been a member of TyreSafe since 2012, but has supported our campaigns for a number of years before that. The new tool is a great piece of practical help for drivers that will not only simplify their lives but also keep them and their tyres safe. Without DriveRight’s data and support this tool could not exist.”

“All of us in the automotive industry share a responsibility to increase vehicle and road safety wherever we can”, adds DriveRight’s Chief Marketing Officer Sacha Hold. “TyreSafe is doing a very important job by highlighting the importance of tyre safety for overall vehicle safety, an aspect that is not often talked about. Applying the right tyre pressure is an easy way to increase your car’s safety significantly. With the new tool, we help car owners to do this, hopefully making the roads a little bit safer as a result.”

The tool is currently being developed and will be available at http://www.tyresafe.org in a few weeks’ time.

About DriveRight

DriveRight is a globally recognised leading independent supplier of wheel and tyre specific data for the automotive industry and its aftermarket. DriveRight specialises in global tyre and wheel data solutions with data on more than 50,000 vehicles and fitment details such as original tyre and wheel sizes, offset, PCD and nut and bolt requirements. Operationally, DriveRight data helps the automotive industry reduce training costs and potential rework and improves quality and management of inventory. DriveRight fitment data is regularly updated and is accessed globally over 8.5 million times every month supporting 8,000 customer websites, and it is used internationally by business partners like Amazon, eBay, Goodyear-Dunlop, Bridgestone, Momo, Oxigin, Nokian and OZ. DriveRight internationally supports projects promoting tyre safety. The company is also a member of the UK tyre safety organisation TyreSafe. DriveRight, founded in 2001, is headquartered in Cardiff, UK. CEO and founder is Richard Bailey. For more information visit: http://www.wheelwizards.net

About TyreSafe

TyreSafe is a not-for-profit organisation dedicated to raising awareness about the importance of correct tyre maintenance and the dangers of defective and worn tyres. In 2009, TyreSafe was awarded with the Prince Michael International Road Safety Award in recognition of its achievements in raising awareness about the dangers associated with driving on defective and worn tyres.

TyreSafe supports the government’s ACT ON CO2 campaign which promotes Smarter Driving tips to help cut CO2 emissions from driving. TyreSafe is a signatory to the European Road Safety Charter which aims to reduce road fatalities. TyreSafe is a supporter of the UN Decade of Action for Road Safety which aims to make roads safer and save lives.
www.tyresafe.org

Media contact

Sascha Krieger
HotDot Communications GmbH
Wichertstraße 16/17
D-10439 Berlin
Germany
T: +49 30 84712118-89
E: DriveRight@hot-dot.com

DriveRight in the Cloud

15. February 2015


  •     DriveRight is offering its data and services as cloud-based solutions
  •     Improved scalability and reliability
  •     Basis for an expansion of DriveRight services

The DriveRight group has migrated to the cloud platform to future proof services: The leading independent provider of international wheel and tyre data can now offer services for tyre, wheels and vehicle data as a cloud based solution. Within the past six months DriveRight has gradually transferred its IT infrastructure to the cloud. It started with database and application services for customer solutions, then in further steps, moved internal and external solutions. The migration is now complete and all new services of DriveRight will be developed for this technology. The technological basis for the new infrastructure is Microsoft’s Azure cloud solution. The goal of cloud-based services is to provide solutions that are flexible, readily available and scalable. It will ensure that DriveRight’s services will be available to customers at the highest rate of reliability, 24/7.

“With the new virtual infrastructure, we’re providing a robust and available supply to make sure our customers continue to have the security of using our services at any time,” said Sacha Hold, DriveRight’s CMO and Managing Director of DriveRight Germany. “It provides a reliable basis for further expansion of our services in the years to come and the continued growth of our customer and user base. With this new solution, we are able to provide aspects of services that we were unable to previously.”

About DriveRight

DriveRight is a globally recognised leading independent supplier of wheel and tyre specific data for the automotive industry and its aftermarket.  DriveRight specialises in global tyre and wheel data solutions with data on more than 50,000 vehicles and fitment details such as original tyre and wheel sizes, offset, PCD and nut and bolt requirements. Operationally, DriveRight data helps the automotive industry reduce training costs and potential rework and improves quality and management of inventory.  DriveRight fitment data is regularly updated and is accessed globally over 8.5 million times every month supporting 8,000 customer websites, and it is used internationally by business partners like Amazon, eBay, Goodyear-Dunlop, Bridgestone, Momo, Oxigin, Nokian and OZ. DriveRight internationally supports projects promoting tyre safety. The company is also a member of the UK tyre safety organisation TyreSafe. DriveRight, founded in 2001, is headquartered in Cardiff, UK. CEO and founder is Richard Bailey. For more information visit: www.wheelwizards.net

Press contact
Sascha Krieger
HotDot Communications GmbH
Wichertstraße 16/17
D-10439 Berlin
T: +49 30 84712118-89
E: DriveRight@hot-dot.com

Sacha Hold Leads Worldwide Sales at DriveRight

12. February 2015


  •     DriveRight group concentrates its global sales activity
  •     Sacha Hold is a new member of management of the DriveRight Group
  •     Sacha Hold remains managing director of DriveRight Germany

Sacha Hold is now responsible for the worldwide sales activities of the DriveRight Group, a leading independent supplier of international wheel and tyre data. As the chief marketing officer (CMO), Hold leads the international sales team of the company which has its headquarters in Cardiff, Wales. In this position, he has been appointed to the leadership team of DriveRight, which sets the group’s strategic objectives. Sacha Hold has been the managing director of DriveRight Germany, which has had its headquarters in Berlin since he helped found the company in 2011.  In addition to his new role, he will remain the key point of contact for all of the company’s activities in Germany.

With the appointment of Sacha Hold as the CMO, DriveRight is now consolidating its international sales activities. Currently the company has additional offices in the UK, Germany, and New Zealand, as well as distributors in France, the Netherlands, Russia and the US. “Bundling the global sales activities under one management enables stronger coordination of market presence as well as the further expansion of DriveRights’ three core markets: Europe, Asia-Pacific and North America,” explained Sacha Hold. “This allows us to develop and implement a worldwide sales strategy, therefore resulting in an even better market penetration where we’re already very active. Doing this will lay down strong foundations to successfully enter into additional markets.”

About DriveRight

DriveRight is a globally recognised leading independent supplier of wheel and tyre specific data for the automotive industry and its aftermarket. DriveRight specialises in global tyre and wheel data solutions with information on more than 50,000 vehicles and fitment details such as original tyre and wheel sizes, offset, PCD and nut and bolt requirements. Operationally, DriveRight data helps the automotive industry reduce training costs and potential rework, improves quality and manage inventory.  DriveRight fitment data is regularly updated to globally access over 8.5 million times every month supporting 8,000 customer websites, and it is used internationally by business partners like Amazon, eBay, Goodyear-Dunlop, Bridgestone, Momo, Oxigin, Nokian and OZ. DriveRight internationally supports projects for tyre safety. The company is also a member of the UK tyre safety organisation TyreSafe. DriveRight, founded in 2001, is headquartered in Cardiff, UK. CEO and founder is Richard Bailey. For more information visit: www.wheelwizards.net

Press contact
HotDot Communications GmbH
Wichertstraße 16/17
D-10439 Berlin
T: +49 30 84712118-89
E: DriveRight@hot-dot.com

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