Tyre Retailers

All the data you need to help increase conversions, improve customer experience and reduce mis-sold products.

Help your buying experience stand out from competitors with better search functions and accurate data.

Convert more sales and prevent lost order baskets by giving visitors the confidence to buy online or in-store.

Build trust with your customers that you understand which tyres fit their vehicles and which tyres were fitted when manufactured.

Our data helps you deliver a better customer buying experience. Delivering a better buying experience means more customers are likely to choose to buy tyres from you.

We help users to find the products they need quickly and easily.  Our search provisions identify a vehicle specification and its tyre and wheel fitments from a choice of methods. Making this easy, helps users trust that you will always provide the correct product but also reduces the cost of returns and mis-sold products.


CREATED TO PROVIDE DATA SOLUTIONS FOR TYRE BUSINESSES

We’ve been in the tyre data business for 20+ years and have been a leader in the field ever since. We understand that each tyre business is different so have created a range of products for you to choose from to meet your needs. We provide fully licensed up-to-date vehicle data, delivered via class leading API’s, flat file or feature platform.  Trusted by premier global and national brands, our data is renowned for data accuracy and quality. Couple this with our specialist integration help, 24 hours a day support and a free integration trial with no credit / debit card required for testing, we believe we deliver a winning combination. We can even advise which vehicles fit the tyres you stock giving you the ability to target specific customers. Have a look below at our tried and tested solutions:

VRM (Vehicle Registration) or Make, Chassis, Model search

A simple VRM search increases your chance of closing a sale and can prevent customers navigating away from your site. Link our VRM search and tyre fitment data to your e-commerce system and your customer can easily check which of your tyres are relevant to their vehicle.


When you add our Tyre Catalogue they can also see tyre images, descriptions and much more. We can also provide EU & UK compliant labels to match each tyre.  If you already have a vehicle lookup, we can integrate our data with your current system, all safely delivered via our secure webservices. 


  • VRM search increases your chance of closing a sale and can prevent customers navigating away from your site.
  • Full vehicle information can be matched to the VRM from our vehicle specifications


When linked to our Tyre Fitment Data and Tyre Catalogue and Tyre Labels you can:

  • Help customers easily check which of your products is relevant to their vehicle.
  • Show which tyre size was fitted to the vehicle when manufactured.
  • Show which upsteps or winter wheels are relevant to their vehicle.
  • Show an image and description for each relevant tyre
  • Show an EU compliant label
  • Give your customer the confidence to progress to purchase.
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Tyre Fitment Data:

OE, OE Options plus Aftermarket Upsteps and Winter Downsizes

With the most comprehensive and accurate global vehicle fitment database available we cover 99% of vehicles in use, including recently launched models.


We link our data at trim (rather than the usual chassis) level ensuring only fitments specified for the chosen vehicle model are returned.


This ensures that the consumer can easily select the correct tyre required whilst ensuring that their buying journey is efficient, stress-free and compliant; helping you build trust and convert more sales. They can easily see which fitments were standard when their vehicle was manufactured including optional sizes. You can also help them to see which larger (upstep) or smaller (winter downsizes) wheels and tyres would fit their vehicle.


For tyre retailers, whether in-store or on-line, this combination of data enables you to create a seamless, compliant and effective order process whilst creating amazing customer journeys.


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Our standard fitment data includes:

  • Vehicle description
  • Vehicle attributes
  • OE tyre and wheel fitment for cars and LCV’s 
  • OE optional (manufacturer optional sizes) tyre and wheel fitments
  • Tyre load and speed index with standard and laden tyre pressures
  • Run-flat and noise cancelling fitment markers
  • OE wheel size, with ET (wheel width and offset value) PCD, centre bore and max wheel load

Provides information such as:

  • Brand
  • Product number
  • Complete tyre-size
  • Product description
  • Tyre lifecycle stage
  • Vehicle type
  • EAN and OE information
  • Detailed speed-rating
  • Load indexes
  • Lug nut torque and tightening sequences
  • Tyre image (optional)
  • Tyre label (optional)
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Full Tyre Catalogue

Available With or Without Tyre Images and Labels

The largest, most accurate and comprehensive tyre product library available globally. Includes information, descriptions and images for all types of tyre and tread patterns for passenger, light truck, motorcycles and commercial vehicles, through to off-road and agricultural.


Also gives the ‘lifecycle’ stage of the tyre e.g. in preparation, active, phase out announced or phased out, giving you the ability to identify early any newly launched or discontinued products.


·       Over 230 tyre brands

·       Over 135,000 tyre patterns 

·       May 2021 EU compliant labels available.

·       OE Option shown

·       TPMS Data and Manuals available.


We can even advise which tyres were fitted to a vehicle as OE option, giving you a convincing argument to your customer to choose the option specified by their vehicle manufacturer. 


This product links perfectly with our:

·       EU & UK May 2021 Compliant Tyre Label API

·       Tyre Fitment Information

·       VRM or Global VRM Search products.


EU & UK EC1222 Compliant Labels

In 2021, the EU & UK introduced a change to the regulatory labelling scheme for tyres. As a tyre retailer you need to ensure that at the point of sale, the new label for tyres is clearly visible. The EU & UK now rigorously checking and issue heavy fines for non-compliance, so we have designed an easy API to help you become compliant.

 

Tyre Label API

We have created an easy-to-use Tyre Label API which finds the label you need to display simply by selecting the tyre EAN code. This ensures you can easily identify the correct label within your website or inventory system just by identifying the tyre barcode, giving you the option to provide a physical or digital copy, as required.


This system works for passenger vehicle tyres and light truck tyres and also heavy truck tyres, which is also now included within the new EU legislation.

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Why use an API to deliver tyre labels?


  • Help you to deliver a full, compliant website solution for all tyre sales

  • Find the label you need to display simply by selecting the tyre EAN code

  • Ensure you can easily identify the correct label within your website or inventory system for any brand or specification

  • Provide a physical or digital copy, as required

  • Only receive the tyre types you need, whether passenger, commercial, agricultural etc.


We can even advise national tyre prices to ensure you can set competitive tyre pricing strategies. 


Our tyre pricing API gives the ability see the lowest, highest and average national retailer prices.

Buying behaviour has changed dramatically in the wake of the pandemic, with consumers now shopping more regularly online. Our data shows that this also applies to consumers buying tyres, with most consumers researching tyre prices online before visiting a local retailer. 


According to our retailer partners, consumers often ask for the price of a specific tyre to be matched against an online price from an alternate retailer. Frequently, the retailer has no overview of whether this is a current price, a marketing promotion of a national retailer or if this is the average price in the market. Our  API can help retailers get a understanding of the minimum, maximum and average online retail tyre price for each tyre by region to understand how competitive their pricing is and allow them to decide whether to match the price quoted or keep their margin.


This API can be used in combination with our other webservices to provide the following searches:

1.     National retail tyre price by tyre size and speed index search

2.     National retail tyre price by tyre brand and patten search

3.     National retail tyre price appended to our tyre product data

Parc Data with Fitments

Understand the needs of your market

Our reports provide data for vehicles in operation including tyre fittings for each local market, or each region globally. These help you to develop targeted marketing strategies and plan future inventory:


  • Identify and reach new markets and to find and keep profitable customers.
  • Improve accuracy by fully understanding your logistical requirements. 
  • Reduce lost sales by ensuring you can stock the right tyres in the right locations to maximise your sales revenue.
  • By understanding your buyer, you can deliver targeted promotions that are designed to match their needs; optimising your results and marketing spend.
  • Personalise your customer experience to improve retention and increase your share of wallet.
  • Understand geographic concentrations of your best customers to optimise your location footprint. 
  • If you have a network, you can make sure your outlets are situated in the most profitable areas by understanding where lucrative make and model tyre sizes are located.
  • Use the forecast information to predict where and what future requirements will be.


Each report delivered quarterly, half yearly or annually, gives you foresight of future market requirements and the ability to understand new car increases/decreases and their fitment requirements.

Receive a free sample report

TPMS Data and Manuals

Varying vehicle models have different ways of resetting the TPMS sensor.


Our data delivers vehicle TPMS information for OEM and aftermarket fitments and specifies if the sensor is OEM, Aftermarket, or an Aftermarket Universal sensor. We are also able to provide manuals and instructions all easily downloaded either in HTML or in PDF format.


TPMS Manuals are matched to specific vehicles and are available in multiple European languages which include an official guide with step-by-step instructions on how to perform a reset.

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Whether applied in-store or via ecommerce platforms, our data guarantees an enhanced consumer experience. When your consumers buy with confidence, you’ll notice a significant reduction in your return costs.


We tailor our fitment data to secure a value exchange between your business and your consumers. Our service is custom designed to advance your employees’ proficiency, whether that’s at the point of sale or in your call centres. With our expertise, you’ll guide your consumers with certainty to purchase the right tyres and wheels based on their requirements.

Easy search functionality, either by vehicle (make/model) or by number plate, lets consumers quickly and accurately identify suitable products. We’re able to embed both capabilities within internal sales platforms and e-commerce sites.

Contact us to learn how DriveRightData can support your business and maximise the value exchange between you and your customers.

How We Deliver Data
Together we’ll devise the best solutions to your problems.

API - Web Services

Access to our data is provided by a comprehensive set of API web services for integration into websites/webshops or other internal systems. We offer both REST JSON and SOAP XML so you can decide which approach is best for your needs, readily supported by our experienced team who are on hand to answer any questions or queries you may have.

Bespoke Solution

Every customer is unique. That’s why we shape every one of our products to fit your needs exactly. Whether it’s a small strategy or a comprehensive effort, we’ll meet with you, listen to your requests, and prepare a customised data plan.

FTP - Download

In specific cases, we offer clients flat data files for deep integration of our data into their databases and connections with existing ERP systems.

TyreFit 5.0

Customers can do quick searches by make, model, and model variation to retrieve relevant tyre and wheel fitment information for a vehicle, including TMPS data, as standard. There’s also the option to add a VRM (Number Plate) search function to get the correct fitment details. TyreFit is well suited to tyre and wheel retailers and repair centres that need a swift solution for what options they can provide their clients. Whichever market you deal in, TyreFit is tailored to suit.

Why us?

Continually updated & accurate fitment data

Full technical support assistance from all our team

Market-specific support

Links to accessory programmes

Reduced returns from incorrect vehicle recognition

Data suitable for selling via your website or on POS-systems

System expansions to meet growing needs

No training required for your staff to give technical & sales support

Product Portfolio

All Products & Services
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